Brander, Educator & Writer
I'm a system thinker, driven by creative discontent and an ability to see things both as they are and as they could be. I consider "what if" two of the most beautiful - and powerful - words in the English language. They are also the two words that best define me and my approach to business, life...our world and our role in it.
A dual Finance and Marketing MBA, my core expertise is business and brand strategy. I've launched products and programs, led rebranding and strategic planning initiatives, implemented business model and business process transformations and managed people, projects, operations and budgets. Business was my first language. I've written and directed the production of development, marketing and HR-related materials ranging from ads and annual reports to newsletters and web site content.
My clients are primarily small businesses and non-profit organizations engaged in advocacy, agriculture, the arts, education and sustainability. Recent engagements have involved developing business and marketing strategies and related HR and marketing communications, including establishing supporting structures (processes, forms and templates) and training staff.
I delight in the sensory and emotional experience of language. My focus is on language as a medium for exploring ideas and identity - its potential to inspire and make meaning. I believe in the importance of establishing spaces - in our schools, workplaces and communities - where people feel safe taking creative risks: learning and experimenting with new ways of seeing, doing, being. I use language as a way to create this space and to develop potential.